MEDIA INSIGHT CONSULTING LIMITED Information

Media Insight Consulting is a boutique research company, specializing in the music industry. MIC was founded by Chris Carey who was previously chief economist at PRS, Global Insight Director at EMI and Global Insight Director at Universal Music Group. Big Data Analytics Data can help target marketing, sales, CRM, D2C, enhance press messaging and brand positioning. Often technology and the ability to deal with large data sets (Big Data) can be challenging. We have experience with data sets ranging from 100,000 entries to 15 billion rows and can offer help in bringing insight to your business, adding value and knowledge. Consumer Insight & Research Consumer insight provides the opportunity to ask consumers questions directly. It allows you to dig deep to understand what makes your customers tick and learn more about competitors. These surveys can be carried out as standalone projects or used to enhance existing insight from across the business by tying together the thought process behind a measurable action, such as a sale. Data Strategy Consulting We can help you understand the key questions for your business, fully utilise existing data points and advise where the introduction of new data points would be beneficial. Whether you need help with initial data strategy, utilising existing assets to their full potential within an existing framework or building new assets, we understand the power of data to drive smarter business decisions and unlock greater business potential. We also offer business model consulting helping companies solve bottlenecks and constraints within their business. Spotify Analytics As streaming continues to grow, the data it provides can be incredibly valuable. However, the volume of data can overwhelm existing systems and resources. We offer a simple, cost effective solution to start using this data effectively.