Media House Information

Media House is a media and communications agency.Member of the global Aegis-Dentsu network.Services:TV-Direct Response Television and How It Works-Planned or Impulse Purchases- How to Create Effective infomercialNewspapers-Does size matter (or position, or color)-Making the Most out of NewspapersMagazines-Advertising in magazines is different. Or, how to tap into the power of magazines-How to harness the power of magazine advertisingOutdoor-Using Outdoor to Find the 'Moment When They MightRadio-Proving Radio WorksDirect marketing-Database Marketing 'One Antidote to Consumer Indifference-Data-Driven Marketing – An Important New TooOnline-The Five Golden Rules of Online Branding Measuring the Attributes of -Successful Branding BannersPromotions-How To Get Your Promotion Right-How to handle promotionsSponsorship -The Fame Game- Using Celebrities Effectively-Integrated Marketing Events-Using Sponsorships To Connect With New Consumers-Event Sponsorship - Is the Worst Yet to ComeIntegrated marketing communications -Using Integrated Marketing To Drive Brand Value-Finding Your Level in Integrated CommunicationsMedia planning - scheduling-How to Schedule TV - Exploit Learning from Hard Data-Using modeling to improve media lay down-Using Media to Get Under the RadarBudgeting-Setting the Communications Budget-How To Use the Budget BetterProcess:Planning and briefingResearch to Aid Creative DevelopmentExecution