MEC Romania Information

Welcome to MEC Romania. Our ambition is to be most valued business partner. This means that we are here to talk and, most importantly, ACT integrated communication, not just media, creative driven feasible solutions, not just planning and buying, proven, fully measured BUSINESS KPIs, way beyond the standard media KPIs. We rely a lot on a powerful MEC network, but our best asset is our team. We are here to not to just live, but to THRIVE. We are proud of our Interaction department, one of the most powerful digital teams on the Romanian market, having proven proficiency in media optimization planning, SEO, Youtube channel optimization, SEM, social media, creative production& website development and dashboard, as well as Analytics in depth reporting. We have also in-house the most advanced programmatic buying platform: Xaxis. Our Analytics&Insights department offers a full range of measurement and evaluation tools as well as the capability of ad-hoc research design and implementation. Beyond the Industry tools, we have available over 18 proprietary tools covering to the fullest extent media planning and strategic media optimization and reaching as far as online-offline budget optimization and evaluation of the synergetic online-offline effect on business KPIs. Moreover, we have developed a research based model of purchase journey that offers us invaluable data driven insights on how to best leverage communication and context in order to maximize reaching the business objectives. Our Strategy department ensures even further added value by catering for the Creative Idea amplification and dissemination as well as the development of efficiency driven creative solutions with the stated goal of delivering perfect integration of the brand storytelling. Pay us a visit and we'll make our ambition and enthusiasm contagious for you.