Measure Protocol Information

Measure Protocol is a behavioral data company built on real consumer behavior. We capture permissioned, zero-party behavioral data from real people across the digital ecosystem — social, search, commerce, video, LLMs, retail, travel, payments, and more. Our data lake holds 2.3 trillion behavioral signals, with 5+ years of continuous activity and 200M+ new data points every month. Every signal is contributed knowingly by consumers, observed at the device level, and linked at the individual level, helping teams understand how people actually move across platforms — not just what they say they do. Measure Protocol powers three product lines: Measure Data A permissioned behavioral data foundation for enterprise teams. Technology platforms, research firms, agencies, and analytics teams use Measure Data to power their own models, products, insights, and measurement systems. Measure Outcomes Cross-platform advertising and media measurement built on observed behavior. Measure Outcomes helps streaming platforms, publishers, retail media networks, and brands connect exposure to real consumer journeys and outcomes beyond siloed platform metrics. Measure Predict An agentic behavioral intelligence platform built on real cross-platform consumer behavior. Predict gives brand, insights, and media teams sourced answers in seconds, surfaces emerging behavioral shifts, and connects into existing stacks via MCP or CLI. Measure Protocol’s dataset underpins analytics work at Google, Meta, and Netflix, and is the foundation of Project Lantern, the cross-platform TV measurement initiative led by ITV, Sky, and Channel 4. Real behavior. Sourced answers. Cross-platform intelligence. Measure the real world. Predict the future.