McRae & Co Information

McRae&Co specialise in manufacturing demand. As a leading authority on B2B demand generation for mid-market and emerging growth companies, we've spent the last decade helping some of the UK’s fastest growing businesses prosper. Our services are powered by best-of-breed technologies to improve sales productivity and manage today’s demand funnel, such as adaptive marketing and marketing automation. Focused on the needs of B2B leaders we provide the world-class marketing software solutions, demand generation strategy and programs to engage today’s hard-to-reach buyers. Known for being equally creative and tech-savvy because we know that B2B requires both. Founded in 2004, our deep B2B domain experience is grounded in delivering what companies find most challenging to resource: (i) the development of compelling thought leadership content and lead nurturing campaigns that enable buyers to self-educate, (ii) building high quality, highly targeted and segmented databases, and (iii) the use of technology to establish the sales and marketing intelligence framework to drive ROI.