McCann Copenhagen Information

WHO ARE WE We are a local agency of dedicated and passionate people with a large international family that gives us access to a world of expertise spanning across all disciplines throughout the consumer journey. Our vision is simple: To help brands earn a meaningful role in people's lives. HOW WE WORK We believe that the best solutions are based on a deep understanding of the brand and the challenges they face. Our strong strategic and creative team works closely with our customers to create solutions we can all be proud of. WE CULTURE GENEROUSITY JUST AS MUCH AS COURAGE AND HONESTY The pride comes first and foremost from developing ideas that make a meaningful difference for the brand and for those who it is here for. Always based on a deep understanding of the human truths that drive behavior and told in an emotionally engaging way. That's what we mean when we refer to McCann's principle since 1912: Truth Well Told. But it comes just as much from seeing each task - small, large, strategic or tactical - as an opportunity to do a little more with our partners or our customers' partners than is expected or requested of us. It may sound like a cliché, but our experience is that generosity is just as important as courage and honesty in creative projects. And the ultimate satisfaction we achieve is when we are ambitious on behalf of the brand, but pragmatic on the customer's, so that each task is taken to a higher level. We have a wide portfolio of clients like Santander, L’Oréal and Nestlé. Watch our work here: www.mccann.dk