Mc Lai Email & Phone Number
Consumer Strategy, Insights and Innovation @ Heineken Malaysia Berhad
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Mc Lai Location
- Kuala Lumpur, MY
Mc Lai Work
- 2024 -now Consumer Strategy, Insights and Innovation @
- 2022 -2023 Executive Director, Insights @
- 2018 -2021 CEO | Kantar Malaysia, Insights Division @ Kantar
- 2015 -2018 Managing Director @
- 2013 -2015 Regional Qualitative Director @
- 2010 -2013 Regional Qualitative Director @ Ipsos
- 2000 -2010 Client Service Director @ TNS Research International
- 1997 -2000 Research Manager | Senior Research Executive | Research Executive @ TNS Malaysia - previously known as Frank Small & Associates
Mc Lai Education
- The University of Western Australia
Master (Marketing)
1995-1996 - The University of Western Australia
Bachelor's degree (Economics)
1992-1994
Mc Lai Skills
- Business Strategy
- Marketing Research
- Focus Groups
- Advertising Research
- Customer Insight
- Product Innovation
- Market Research
- Consumer Behaviour
- Qualitative Research
- Quantitative Research
- International Research
- Segmentation
- Brand Equity
- Consumer Insight
- Primary Research
- Leadership
- Marketing Strategy
- Management
- Team Building
- Communication
- Brand Strategy
- Talent Management
- Trusted Business Advisor
- Business Transformation
- Consumer Marketing
- Marketing
- Strategy
- Innovation Research
- Customer Experience Consulting
- Business Insights
- Competitive Intelligence
- Consumer Behavior
- Market Analysis
Mc Lai Summary
- Mc Lai, based in Kuala Lumpur, MY, is currently a Consumer Strategy, Insights and Innovation at Heineken Malaysia Berhad. Mc Lai brings experience from previous roles at Vodus Research, Kantar and TNS. Mc Lai holds a 1995 - 1996 Master in Marketing @ The University of Western Australia. With a robust skill set that includes Business Strategy, Marketing Research, Focus Groups, Advertising Research, Customer Insight and more. Mc Lai has 3 emails on RocketReach.
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Mc Lai
Consumer Strategy, Insights and Innovation
Kuala Lumpur, MY
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