Mc Lai Location
Kuala Lumpur, MY
Mc Lai Work
- 2024 - now Consumer Strategy, Insights and Innovation @ Heineken Malaysia Berhad
- 2022 - 2023 Executive Director, Insights @ Vodus Research
- 2018 - 2021 CEO | Kantar Malaysia, Insights Division @ Kantar
- 2015 - 2018 Managing Director @ Insights
- 2013 - 2015 Regional Qualitative Director @ Insights
- 2010 - 2013 Regional Qualitative Director @ Ipsos
- 2000 - 2010 Client Service Director @ TNS Research International
- 1997 - 2000 Research Manager | Senior Research Executive | Research Executive @ TNS Malaysia - previously known as Frank Small & Associates
Mc Lai Education
- The University of Western Australia
Master (Marketing)
1995 - 1996 - The University of Western Australia
Bachelor's degree (Economics)
1992 - 1994
Mc Lai Skills
- Business Strategy
- Marketing Research
- Focus Groups
- Advertising Research
- Customer Insight
- Product Innovation
- Market Research
- Consumer Behaviour
- Qualitative Research
- Quantitative Research
Mc Lai Summary
Mc Lai, based in Kuala Lumpur, MY, is currently a Consumer Strategy, Insights and Innovation at Heineken Malaysia Berhad. Mc Lai brings experience from previous roles at Vodus Research, Kantar and TNS. Mc Lai holds a 1995 - 1996 Master in Marketing @ The University of Western Australia. With a robust skill set that includes Business Strategy, Marketing Research, Focus Groups, Advertising Research, Customer Insight and more. Mc Lai has 3 emails and 1 mobile phone numbers on RocketReach.
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