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Influencer Marketing Resources and Academy. We provide all resources and tools for Influencers and Marketing professionals. Influencer Marketing Hub is the leading resource for Social Media Influencers, Influencer Marketing Platforms and Influencer Marketing Agency Case Studies. What Influencer Marketing Is At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. Marketers received $6.85 in earned media value for every $1 spent on influencer marketing – AdWeek 3. What works in Influencer Marketing Carefully consider your approach in influencer marketing • Be organized, put together a strategy, plan and budget, spend time on research • Be patient and be human – people talking to people, not companies talking to companies Develop a schedule • Does the influencer prefer monthly/ quarterly/biannual calls or newsletters? • Integrate with your PR schedule, product release schedule, etc. • Send emails on behalf of key executives. Plan travel schedules for exec and arrange face-to-face meetings 4. Influencer Marketing Stats 90% of consumers trust peer recommendations Use generated content is 50% more trusted by internet users than traditional media Consumers are 71% more likely to make a purchase based on social media referrals 81% of U.S. consumers trust advice and information from blogs 5. Consumers want value Sixty-four percent of influencers say their audience respects that they provide value about topics they are in interested in, while 59 percent state their audience enjoys how they interact with them, listen and respond online. 64%

Operamos bajo un modelo de doble impacto que redefine la cadena de valor: somos representantes exclusivos de 40 talentos que marcan el pulso de la cultura y, en paralelo, actuamos como una central estratégica de sourcing capaz de diseñar propuestas a medida con perfiles de todo el mundo. Unimos la habilidad del talento con la agilidad del mercado. Disponemos de una red de más de 14,000 creadores transformando cada colaboración en un puente estratégico entre marcas y audiencias genuinas. Seleccionamos perfiles con voz propia y potenciamos su alcance mediante estrategias y mentorías. Nuestro nombre es nuestra promesa: estamos obsesionados con lo que sigue.

At Social Capital, we make big bets on transformational ideas, technology, and people. We strategically invest in smart, profit-minded opportunities and forward-thinking social investments that have the potential to shape a better future. Social Capital invests from a balance sheet of permanent capital to support entrepreneurship at all stages.