MBM Competitors

Al Futtaim Group LLC

For over two decades, United Electronics Company- eXtra has established itself as the largest innovative electronics retailers in the Saudi market, catering to almost 14 million shoppers in 2023. eXtra's retail portfolio currently boasts 56 stores, 51 of which are in Saudi Arabia and 5 are in Oman and Bahrain, making the company stand as one of the largest consumer electronics retailers in the region. eXtra also pioneered the introduction of e-commerce in the consumer electronics segment back in 2011. By embracing digital transformation and automation, the company has evolved into a comprehensive digital platform. In 2023 closing, its online store and mobile applications contributed over 20% of its total sales, with revenues surpassing 6.2 billion Saudi riyals (SAR) and net profit reaching SAR 390.5 million (USD 104 million) in 2023. eXtra has consistently elevated its customer experience by expanding its online product range to over 6,500 items, and in 2023, it launched an advanced website and mobile app, significantly enhancing user satisfaction and boosting online sales.

Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing conceived to meet the growing demands of the discerning customer. We are a leading provider of technology products, services and solutions. With our stores spread across UAE, Bahrain, Oman & Egypt and Saudi Arabia we serve over 1 million customers every month. Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances and much more. Along with retail ,Sharaf DG is also into Energy , Franchise & B2B business. As of our workforce, our employees’ knowledge, passion and commitment are recognized through pay, benefits and rewards that are among the best in the industry. Our diversified team from 40 different nationalities have the passion to render the most unmatched & exceptional service experience to our customers.