Mayo Labs Information

- Created an online marketplace for Medicare and Healthcare Insurance. Originally sourced consumers through a multi-channel digital marketing strategy. Cultivated a distribution network of >30 partners. Developed a proprietary consumer acquisition platform that included integrated A/B testing, custom reporting/analytics, a real-time auction, multi-channel partner integrations and an automated performance feedback loop. Bootstrapped the business. Sold to QuinStreet (Nasdaq QNST) in February of 2021.