Maximum® Competitors

We’re the #1 dermatologist-founded brand* that approaches skin differently. Since 1989, we’ve been developing clinically proven products that are supported by Dr. Murad’s industry-first research as a board-certified dermatologist and pharmacist. Our formulas don’t just consider one symptom or concern—they address total skin health, utilizing proprietary active ingredients and the latest clinical-grade technologies for unmatched efficacy and proven results. Want to be a part of shaping Murad’s future? You can learn more about our job openings at murad.com/murad-careers/ and more about Murad's commitments at murad.com/wellness-for-people-wellness-for-planet/. *Based on first half 2023 prestige skincare sales data, not including professional brands

Skincare works better when done with intention. All Drunk Elephant products are formulated without ingredients that can be at the root of common skin issues or may interfere with product effectiveness. Drunk Elephant products are designed to support skincare enthusiasts who approach skincare with intention and want to achieve long term skin health. The busy Drunk Elephant consumer can create a custom, effective routine that yields consistently luminous skin. Whether heading to the office, enjoying a night out or having a cozy self-care evening at home, Drunk Elephant empowers customers to make informed, intentional choices about their skin so they can feel their best wherever they are.

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health. Tatcha is grateful to support Room to Read’s mission of world change through education. Every purchase supports education equality through a partnership with the leading nonprofit for children's literacy and girls' education. As of October 2022, Tatcha has funded 7 million days of school for girls in Asia and Africa, and supported the printing and distribution of 155,000 inclusive books for underserved children in the US. In 2019, Tatcha was acquired by Unilever Prestige. A global company based in San Francisco and Tokyo, it is distributed in over 10 countries.