Founded in Sydney in 1999, The IMPACT Agency is an independent Australian strategic communications and reputation agency helping organisations build visibility, authority, trust and influence.
For more than 25 years, we’ve partnered with Australian and global brands to build reputation, raise awareness, shift perceptions, influence behaviour and support business growth.
Today, communications is changing. Search is becoming conversational, AI is influencing how organisations are discovered and understood, and reputation is being shaped across media, social, websites, creators, executives and third-party sources.
We help organisations navigate this new environment through:
• Public Relations & Media Relations
• Corporate & Strategic Communications
• Reputation & Crisis Communications
• AI Search, Visibility & Reputation
• Executive Visibility & Thought Leadership
• Media Training
• Influencer & Creator Engagement
• Social Media & Content Strategy
• Narrative & Communications Strategy
Our AI communications work helps brands and executives understand how they appear in ChatGPT, Google Gemini, Microsoft Copilot, and other AI-powered search environments, and strengthens the signals that influence visibility, authority, and reputation.
We combine strategic communications, human insight, creativity, data and technology to understand the audiences and stakeholders that shape reputation, uncover the narratives that matter and build the evidence and authority needed to strengthen trust.
We help organisations understand not just whether they are visible, but what they are known for — and whether their reputation is coherent across human and AI audiences.
Independent and female-led, we work across Australia and internationally.
Being visible is no longer enough. You need to be understood, trusted and chosen.
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