Founded in 1999, The IMPACT Agency is an independent, female-led Australian strategic communications and reputation agency.
Born into PR, evolving with AI. Always human.
For more than 25 years, we've helped Australian and global brands build reputation, strengthen trust, raise awareness, shift perceptions and influence behaviour.
Today, reputation is shaped across more channels than ever. Media, social platforms, creators, executives and AI-powered search all influence how organisations are discovered, understood and trusted.
We help organisations navigate this changing environment through:
- Public Relations & Media Relations
- Corporate & Strategic Communications
- Reputation, Issues & Crisis Management
- AI Search, Visibility & Reputation
- Executive Visibility & Thought Leadership
- Media Training
- Influencer & Creator Engagement
- Social Media & Content Strategy
- Narrative & Communications Strategy
Our AI communications expertise helps brands and executives understand how they appear in ChatGPT, Google Gemini, Microsoft Copilot and other AI-powered search environments, and strengthen the evidence and authority that influence how they are represented.
We combine strategic thinking, human insight, creativity, data and technology to understand audiences, shape narratives, build authority and protect reputation.
Our approach goes beyond visibility. We help organisations understand what they're known for, how they're perceived and whether their reputation is consistent and credible across human and AI audiences.
Being visible is no longer enough. You need to be understood, trusted and chosen.
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