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Maxeda DIY Group: Leading the Way in Sustainable Home Improvement Maxeda DIY Group is the premier DIY retailer in the Benelux, with Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg. Our expansive network includes 334 stores, both owned and franchised, and we’re proud to employ over 6,500 dedicated team members—60% of whom are based in the Netherlands. Collectively, our stores span over 1 million m², welcoming more than 1.5 million customers weekly, both in-store and online. As a retailer of top home improvement brands, we’re constantly enhancing our product ranges through better sourcing and the development of our own brands. Our strategy, ‘Make it Sustainable,’ is designed to create a sustainable and appealing retail organization powered by five growth engines: Store, Product, Digital & Data Intelligence, People & Community, and Home. These engines drive various projects and initiatives, such as partnerships with Zoofy, Casius, and PWIIC; store renovations; Employer Branding; expanding our sustainable product offerings; and advancing our online channels. We serve all Makers, from the beginners to more experienced. Our stores and digital presence provide advice, inspiration, and the broadest offline and online selection, ensuring every DIY project is completed to perfection. Our ambition is clear: our store formulas are the top-of-mind DIY retailer offering a wide range of sustainable products, helping to make homes more sustainable and beautiful. By doing so, we enable Makers to contribute to a greener planet with their DIY efforts. Moreover, Maxeda has committed to reducing our CO2 emissions by 42% by 2030 and achieving climate neutrality by 2050. If you are interested in working for us, send us a private message or check out the job openings on our website.

Maxeda DIY Group Questions

The Maxeda DIY Group annual revenue was $1.6 billion in 2026.

Guy Colleau is the CEO of Maxeda DIY Group.

271 people are employed at Maxeda DIY Group.

Maxeda DIY Group is based in Amsterdam, North Holland.

The NAICS codes for Maxeda DIY Group are [423, 42399, 42, 4239, 44].

The SIC codes for Maxeda DIY Group are [503, 509, 50].

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