Matthew Rader Email & Phone Number
Omni Commerce Lead - Unified Shopper Experience @ Dreyer's Grand Ice Cream
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Matthew Rader Location
- Southbury, CT, US
Matthew Rader Work
- Omni Commerce Lead - Unified Shopper Experience @ (July 2023 - Present)
- Senior Vice President Integrated Marketing and Analytics @ (March 2018 - July 2023)
- Global Director Men's Shaving @ (October 2015 - February 2018)
- Group Director Men's Shaving @ (August 2012 - October 2015)
- Senior Brand Manager - Hydro Silk @ (November 2010 - September 2012)
- Senior Brand Manager Intuition Brand @ (August 2008 - November 2010)
- Brand Manager - Quattro for Women @ (July 2006 - August 2008)
- Associate Brand Manager - Intuition Brand @ (November 2003 - July 2006)
- Associate Brand Manager - Banana Boat New Products @ (June 2001 - October 2003)
Matthew Rader Education
- Tahlequah High School
(School of Hard Knocks)
- Cornell University
Bachelor of Science - BS (Economics)
- Hofstra - Zarb School of Business
MBA (Marketing/Marketing Management, General)
Matthew Rader Skills
- Brand Management
- Categorization
- Trade Marketing
- Merchandising
- Nielsen
- Product Marketing
- Positioning
- Pricing
- Consumer Products
- Competitive Analysis
- AC Nielsen
- FMCG
- Shopper Marketing
- Product Development
- Consumer Behaviour
- Integrated Marketing
- Customer Insight
- Pricing Strategy
- Brand Equity
- Management
- Marketing Strategy
- Marketing
- Forecasting
- Cross-functional Team Leadership
- IRI
- Customer Marketing
- Strategy
- Product Innovation
- Market Research
- Marketing Research
- P&L Management
- Marketing Management
- Market Planning
- Brand Development
- Consumer Insight
- Market Analysis
- Segmentation
- Brand Architecture
- Leadership
- Sales
- Process Improvement
- Microsoft Excel
- Cross Functional Team Leadership
Matthew Rader Summary
- Matthew Rader, based in Southbury, CT, US, is currently a Omni Commerce Lead - Unified Shopper Experience at Dreyer's Grand Ice Cream. Matthew Rader brings experience from previous roles at Public Label, Edgewell Personal Care and Energizer. Matthew Rader holds a Tahlequah High School. With a robust skill set that includes Brand Management, Categorization, Trade Marketing, Merchandising, Nielsen and more. Matthew Rader has 2 emails and 1 mobile phone numbers on RocketReach.
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