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Matthew Leinonen Location
Detroit, MI, US
Matthew Leinonen Work
Vice President DTC Operations @ (March 2025 - Present)
Senior Director - D2C Operations @ (March 2019 - April 2025)
Director of Merchandise and Production Planning @ (February 2014 - March 2019)
Director of Merchandise Planning - Denim and Twill Bottoms @ (April 2011 - January 2014)
Director - Merchandise Planning Training and Development @ (November 2008 - June 2010)
Senior Merchandise Planner @ (April 2006 - November 2008)
Director Private Label @ (June 2006 - April 2007)
Senior Business Analyst @ (January 2002 - January 2004)
Assistant Store Manager @ (April 2001 - March 2002)
Matthew Leinonen Education
Western Michigan University - Haworth College of Business
Bachelor of Business Administration (BBA) (Food Marketing)
1997-2001
Matthew Leinonen Skills
Omni-Channel Marketing
Store Opening
Knowledge Acquisition
Expense Management
E-Commerce
Channel Strategy
RACI
Strategic Planning
P&L Management
Go-to-Market Strategy
Leadership
Denim
Trend Analysis
Brand Development
Merchandise Planning
Apparel
Merchandising
Trend
Fashion
Visual Merchandising
Retail
Assortment
Store Management
Retail Buying
Private Label
Multi-channel Retail
Inventory Management
Footwear
CPFR
Sportswear
Styling
Product Development
Brand Management
Textiles
Communication
Microsoft Office
Multi Channel Retail
Strategy
Matthew Leinonen Summary
Matthew Leinonen, based in Detroit, MI, US, is currently a Vice President DTC Operations at Carhartt. Matthew Leinonen brings experience from previous roles at Carhartt and Abercrombie & Fitch. Matthew Leinonen holds a 1997 - 2001 Bachelor of Business Administration (BBA) in Food Marketing @ Western Michigan University - Haworth College of Business. With a robust skill set that includes Omni-Channel Marketing, Store Opening, Knowledge Acquisition, Expense Management, E-Commerce and more. Matthew Leinonen has 2 emails and 2 mobile phone numbers on RocketReach.
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