Matthew Higgins Email
Head of Brand @ first direct
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Matthew Higgins Location
- Leeds, GB
Matthew Higgins Work
- 2013 -now Head of Brand @
- 2017 -2017 Freelance Marketing Consultant @ Matthew Higgins Marketing
- 2009 -2010 Head of Brand Development @ HSBC Bank Plc
- 2007 -2008 Brand Manager @ Marks & Spencer Money (HSBC)
Matthew Higgins Education
- Bristol Business School
Posgraduate Diploma in Marketing
1986-1987 - Ralph Thoresby High School
University of Hull (English Language and Literature, General)
1975-1980 - Ralph Thoresby High School, Leeds 1975-1980
- University of Hull
Matthew Higgins Skills
- Leadership
- Customer Insight
- Strategic Planning
- Direct Marketing
- Brand Development
- Business Strategy
- Integrated Marketing
- Management
- Strategy
- Proposition Development
- Relationship Management
- Email Marketing
- Retail Banking
- Segmentation
- Customer Experience
- Analytics
- Banking
- Marketing Communications
- Market Research
- Financial Services
- Marketing Strategy
- Digital Marketing
- Stakeholder Management
- Marketing Research
- Marketing Management
- Product Development
- Customer Service
- Change Management
- Social Media
- PLC
Matthew Higgins Summary
- Matthew Higgins, is currently a Head of Brand at First Direct. Matthew Higgins brings experience from previous roles at Matthew Higgins Marketing, HSBC Bank Plc and Marks & Spencer Money (HSBC). Matthew Higgins holds a 1986 - 1987 Posgraduate Diploma in Marketing @ Bristol Business School. With a robust skill set that includes Leadership, Customer Insight, Strategic Planning, Direct Marketing, Brand Development and more.
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