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Matthew Benford Location
North Carolina, United States
Matthew Benford Work
2026 -now Director @
2024 -now Director Marketing Porfolio @
2022 -2024 Senior Director - Strategy and Planning - New Categories @
2021 -2022 Director RGM - New Categories @
2018 -2021 Director - Strategy and Planning @
2016 -2017 Senior Manager Pricing and Promotion @
2015 -2016 Senior Scientist @
2012 -2015 Lead Business Info Manager in Strategy and Planning @
2007 -2012 Scientist - Product Development and Commercialization @
2001 -2007 Quality Engineer @
2000 -2001 Regional Sales Manager @
Matthew Benford Education
Wake Forest University - Babcock Graduate School of Management
M.B.A., Business (Business)
2004-2006
High Point University
B.S., Chemistry (Chemistry)
1996-2000
Matthew Benford Skills
Development Strategy
Business Reviews
Consumer Packaged Goods (CPG)
Data-driven Marketing
Reporting
Demand Planning
Integrated Business Planning (IBP)
Business Metrics
Problem Solving
Key Performance Indicators
Customer Relationship Management (CRM)
Performance Motivation
Operational Planning
Data Governance
Data Strategies
Consumer Behavior
Consumer Research
Analytics
Change Management
Data Analytics
Data Analysis
Business Development
Marketing Strategy
Analytical Skills
Team Leadership
Project Management
Forecasting
Presentation Skills
Communication
Revenue & Profit Growth
Skill Development
Blue Chip
Promo
Business Planning
Revenue Management
Product Development
Cross-functional Team Leadership
Customer Insight
Commercialization
Pilot Plant
Analytical Chemistry
Competitive Analysis
Consumer Products
Segmentation
Market Analysis
FMCG
Marketing Research
Strategy
Pricing
Brand Management
Leadership
Strategic Planning
Cross Functional Team Leadership
Customer Service
Quality Assurance
Matthew Benford Summary
Matthew Benford, based in North Carolina, United States, is currently a Director at Reynolds American Inc.. Matthew Benford brings experience from previous roles at Reynolds American Inc.. Matthew Benford holds a 2004 - 2006 M.B.A., Business in Business @ Wake Forest University - Babcock Graduate School of Management. With a robust skill set that includes Development Strategy, Business Reviews, Consumer Packaged Goods (CPG), Data-driven Marketing, Reporting and more. Matthew Benford has 2 emails and 2 mobile phone numbers on RocketReach.
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