Mattermore Information

Mattermore is a consulting studio. We add behavioural insight to strategy, brand and experience creation, predictably driving choice and loyalty in new and high-consideration categories. We start by helping leaders dissect their competitive context to learn the highest performing levers for growth for them, and we deliver by shaping and executing strategy, brand and experience interventions that win choice and loyalty. Non-rational thinking shapes 70% of every decision we make. So, to us, brand growth is a science before it’s art. Our very small strategy and design studio is built deliberately to unpick why the behaviour beneath commercial metrics is happening, and use your context-specific insight to create the Customer Experiences that shape every micro decision on the way to paying for your product. In commercial terms, brands that know how to matter; emotionally, culturally and functionally, in ways competitors can't earn three times more from the same marketing spend and grow twice as fast. Getting those levers right lifts every competitive metric and amplifies every penny spent. In the real world, this practice creates multipliers: reversing a 60% abandonment crisis for a tokenised real estate platform by diagnosing the identity barrier operating upstream of every rational objection. Building a dual-mode experience for a property fund that now opens seven-figure deal conversations every week. Creating the category frame that took a first-to-market edible perfume from concept to ITV, Sheerluxe and Marie Claire. That approach allows us to shape categories, create value systems, change perceptions, build new habits and break old ones. If you’re marketing returns feel wrong, or your buyers can’t repeat why your proposition matters to them, you might need to matter more.