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Matt Silver Location
Wilmington, DE, US
Matt Silver Work
Head of Marketing Technology and AI Capabilities, Barclays US Consumer @ (August 2021 - Present)
Executive Director, Marketing Transformation and Innovation @ (April 2018 - July 2021)
Executive Director - Head of Product Execution for Customer Engagement and Transformation @ (February 2018 - February 2019)
Executive Director - Head of Owned Media Advertising @ (September 2015 - April 2018)
Senior Marketing Manager - Content and Personalization - Chase Ultimate Rewards @ (February 2014 - September 2015)
Marketing VP - Creative Roadmap Manager and New Capabilities Manager @ (July 2012 - February 2014)
Campaign Manager for Ad Operations Group @ (April 2012 - July 2012)
eCommerce Product Manager @ (November 2010 - May 2012)
Product Manager NFLExtraPoints.com @ GSI Commerce Solutions, Inc. (January 2009 - November 2010)
Associate Buyer - NFL QVC @ GSI Commerce Solutions, Inc. (June 2007 - November 2010)
Merchandising Assistant - NFL @ GSI Commerce Solutions, Inc. (June 2006 - June 2007)
Matt Silver Education
Towson University
Bachelors (Double Major in Marketing & Ebusiness)
2002-2006
Cherry Hill East
High School Diploma
1998-2002
Matt Silver Skills
Customer Journey Mapping
Next Best Offer
Next Best Action
Pega Systems
Decision Engine
Adobe Target
SAS (Software)
Adobe Experience Manager (AEM)
Salesforce Marketing Cloud
Email Marketing
Marketing Technology Leadership
Continuous Learning
MarTech
Marketing Technology Stack
Strategic Roadmaps
Vendor Management
Project Delivery
Project Management
Multi-Channel Marketing
Cross-Channel Marketing
Data Analysis and Insights
Marketing Automation
Marketing Technology Strategy
Outgoing Personality
Management
Microsoft Excel
Cross-functional Team Leadership
Team Leadership
Strategic Partnerships
Product Management
Analytics
Retail
Forecasting
Digital Media
Negotiation
Mobile Devices
Online Advertising
Leadership
Strategy
Digital Marketing
Google Analytics
Online Marketing
Teamwork
Marketing
E-commerce
Integrated Marketing
AI Strategy
Adobe Experience Platform (AEP)
Agentic Commerce
Artificial Intelligence (AI)
Change Management
Digital Marketing Channels
Digital Transformation
Executive Leadership
Financial Services Marketing
Generative AI
Machine Learning
MarTech Governance
Marketing Decisioning
Marketing Operations
P&L Management
Personalization at Scale
Regulatory Compliance
Scaled Agile Framework
Ambitious Self-Starter
Excellent Time Management/Project Delivery Skills
Management Experience
Quick/Eager Learner
Good Teacher
Keen Attention to Detail
Strong Financial Analytic skills
Experienced in Google Analytics and Omniture
Proficient in Microsoft Excel, Word, Power Point, and Outlook
Exceptional Communication Skills
Omniture
E Commerce
Strong Financial
Cross Functional Team
Experienced In Google
Excellent Time
Advertising
Outlook
Exceptional
Ambitious Self Starter
Microsoft Office
Cross Functional Team Leadership
Business Requirements
Power Point
Proficient In Microsoft Excel
Word
Proficient In Microsoft
Matt Silver Summary
Matt Silver, based in Wilmington, DE, US, is currently a Head of Marketing Technology and AI Capabilities, Barclays US Consumer at Barclays. Matt Silver brings experience from previous roles at JPMorgan Chase & Co.. Matt Silver holds a 2002 - 2006 Bachelors in Double Major in Marketing & Ebusiness @ Towson University. With a robust skill set that includes Customer Journey Mapping, Next Best Offer, Next Best Action, Pega Systems, Decision Engine and more. Matt Silver has 4 emails and 3 mobile phone numbers on RocketReach.
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