Director, Email Marketing @ (October 2016 - January 2018)
Director, Personal Loans Vertical @ (August 2016 - October 2016)
Director, Business Intelligence @ (April 2015 - August 2016)
Team Leader - Business Intelligence @ (July 2014 - March 2015)
Business Intelligence Analyst @ (June 2012 - July 2014)
Business Development Manager @ (May 2011 - June 2012)
Matt Rowan Education
Central Michigan University
Bachelor of Science in Business Administration (Marketing concentrating in Professional Sales)
2007-2011
Matt Rowan Skills
Entrepreneurship
Cross-functional Team Leadership
Objectives and Key Results (OKRs)
Search Engine Optimization (SEO)
Product Analytics
PnL Management
User Experience (UX)
Product Road Mapping
Product Management
Financial Analysis
Business Analysis
Product Strategy
Strategic Planning
Analytics
Web Analytics
SQL
Conversion Optimization
CRM
Data Analysis
Adobe Discover
Statistical Modeling
Landing Page Optimization
Adobe Sitecatalyst
A/B testing
Project Management
Marketing
Segmentation
Google Analytics
Microsoft Excel
Business Development
Market Research
Database Queries
Google Webmaster Tools
Google Adwords
Business Modeling
Adobe Marketing Cloud
User Interface
Omniture
Bingads
Display Advertising
Email Marketing
Lifetime Value
Financial Modeling
Paid Search Strategy
Strategy
Start-ups
PostgreSQL
Landing Page
Start Ups
Matt Rowan Summary
Matt Rowan, based in Traverse City, MI, US, is currently a Senior Director of Product, Ecommerce at Workhuman. Matt Rowan brings experience from previous roles at Shinola, Workhuman, Search Alphas and Bankrate.com. Matt Rowan holds a 2007 - 2011 Bachelor of Science in Business Administration in Marketing concentrating in Professional Sales @ Central Michigan University. With a robust skill set that includes Entrepreneurship, Cross-functional Team Leadership, Objectives and Key Results (OKRs), Search Engine Optimization (SEO), Product Analytics and more. Matt Rowan has 6 emails and 3 mobile phone numbers on RocketReach.
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