Matt Plumb Email & Phone Number
Vice President of Marketing, Retail Grocery Banners @ SpartanNash
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Matt Plumb Location
- Grand Rapids, MI, US
Matt Plumb Work
- Vice President of Marketing, Retail Grocery Banners @ (August 2025 - Present)
- Brand Strategy Consultant @ (January 2023 - January 2025)
- Senior Director of Marketing, North American Whiskey @ (January 2021 - January 2023)
- Senior Director Of Marketing, Jim Beam US, Jim Beam Global @ (January 2019 - January 2021)
- Senior Director Of Marketing, Tequila, Global and US @ (January 2017 - January 2019)
- Category Head (Vice President), Coffee @ (January 2016 - January 2017)
- Director of Marketing, Mainstream Coffee @ (January 2016 - January 2016)
- Senior Brand Manager, McCafe @ (January 2014 - January 2016)
- Earlier Brand Management Roles @ (January 2009 - January 2014)
Matt Plumb Education
- University of Michigan
Master of Business Administration (Marketing)
2007-2009 - University of Michigan
Bachelor of Arts (English, Film)
1996-2000
Matt Plumb Skills
- Customer Insight
- Brand Management
- Nielsen
- Brand Equity
- Consumer Products
- Shopper Marketing
- Brand Architecture
- Marketing Management
- Integrated Marketing
- Product Innovation
- Commercialization
- Forecasting
- Market Research
- Competitive Analysis
- Marketing
- Cross-functional Team Leadership
- Marketing Research
- Activations
- Advertising
- Agency Management
- Alcoholic Beverages
- Artificial Intelligence (AI)
- B2C Marketing
- Brand Building
- Brand Development
- Brand Innovation
- Brand Storytelling
- Brand Strategy
- Branding & Identity
- Budget Management
- Business Initiatives
- Business Insights
- Business Planning
- Business Strategy
- Category Insights
- Change Management
- Co-creation
- Consumer Marketing
- Creative Agencies
- Creative Development
- Creative Direction
- Customer Relationship Management (CRM)
- Customer Segmentation Strategy
- Data Analysis
- Demand Generation
- Digital Strategy
- Financial Metrics
- Food and Beverage
- General Management
- Generative AI
- Go-to-Market Strategy
- Growth Strategies
- International Expansion
- Leadership
- Management Review
- Marketing Budget Management
- Marketing Communications
- Marketing Leadership
- Marketing Mix Modeling
- Marketing Strategy
- Multi-Channel Marketing
- National Retailers
- Omni-Channel Marketing
- Organizational Development
- P&L Management
- Paid Media Advertising
- Planning Budgeting & Forecasting
- Portfolio Management
- Pricing Strategy
- Process Improvement
- Project Management
- Prompt Engineering
- Resource Allocation
- Strategic Brand Consulting
- Strategic Brand Positioning
- Strategic Marketing Consultancy
- Strategic Marketing Management
- Strategic Partnerships
- Strategic Planning
- Strategic Vision
- Strategy to Execution
- Team Leadership
- Television
- Wine & Spirits Industry
- Cross Functional Team Leadership
Matt Plumb Summary
- Matt Plumb, based in Grand Rapids, MI, US, is currently a Vice President of Marketing, Retail Grocery Banners at SpartanNash. Matt Plumb brings experience from previous roles at Plumb Brand Advisory and Suntory Global Spirits. Matt Plumb holds a 2007 - 2009 Master of Business Administration in Marketing @ University of Michigan. With a robust skill set that includes Customer Insight, Brand Management, Nielsen, Brand Equity, Consumer Products and more. Matt Plumb has 2 emails and 1 mobile phone numbers on RocketReach.
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