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Matt Penfield Location
San Francisco, CA, US
Matt Penfield Work
2013 -now Vice President, Consumer Insights @
2011 -2013 Director, Global Consumer Insights and Strategy @
2010 -2011 Senior Manager, Consumer Insights and Research - EA Games @
2007 -2010 Global Brand Manager @ Sony Online Entertainment
now VP Consumer Insights @
Matt Penfield Education
University of California - San Diego
Master of Business Administration
Pomona College
Bachelor of Arts (English)
The Bishop's School
Matt Penfield Skills
Video Games
Gaming
Online Gaming
Competitive Analysis
MMO
Research
Game Design
Social Games
Computer Games
Segmentation
Conjoint
Qualitative Research
Quantitative Research
International Research
Video Ethnography
Marketing Strategy
Business Strategy
Market Research
Strategic Partnerships
Pricing Strategy
Analytics
Mobile Games
Customer Insight
Monetization
Brand Management
Pencil
Pentaho
Strategy
Casual Games
Business Analytics
Interactive Entertainment
Game Development
Matt Penfield Summary
Matt Penfield, based in San Francisco, CA, US, is currently a Vice President, Consumer Insights at Zynga. Matt Penfield brings experience from previous roles at Electronic Arts, Sony Online Entertainment and Zynga. Matt Penfield holds a Master of Business Administration @ University of California - San Diego. With a robust skill set that includes Video Games, Gaming, Online Gaming, Competitive Analysis, MMO and more. Matt Penfield has 2 emails and 3 mobile phone numbers on RocketReach.
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