Director, Global Consumer Insights and Strategy @ (June 2011 - December 2013)
Senior Manager, Consumer Insights and Research - EA Games @ (June 2010 - May 2011)
Global Brand Manager @ Sony Online Entertainment (January 2007 - January 2010)
VP Consumer Insights @
Matt Penfield Education
University of California - San Diego
Master of Business Administration
Pomona College
Bachelor of Arts (English)
The Bishop's School
Matt Penfield Skills
Video Games
Gaming
Online Gaming
Competitive Analysis
MMO
Research
Game Design
Social Games
Computer Games
Segmentation
Conjoint
Qualitative Research
Quantitative Research
International Research
Video Ethnography
Marketing Strategy
Business Strategy
Market Research
Strategic Partnerships
Pricing Strategy
Analytics
Brand Management
Business Analytics
Casual Games
Customer Insight
Game Development
Interactive Entertainment
Mobile Games
Monetization
Pencil
Pentaho
Strategy
Matt Penfield Summary
Matt Penfield, based in San Francisco, CA, US, is currently a Vice President, Consumer Insights at Zynga. Matt Penfield brings experience from previous roles at Electronic Arts, Sony Online Entertainment and Zynga. Matt Penfield holds a Master of Business Administration @ University of California - San Diego. With a robust skill set that includes Video Games, Gaming, Online Gaming, Competitive Analysis, MMO and more. Matt Penfield has 2 emails and 3 mobile phone numbers on RocketReach.
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