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Matt McKenna Location
Atlanta, GA, US
Matt McKenna Work
Founder @ Dealer Roadmap (June 2023 - Present)
SVP GWC Warranty and APCO Marketing, Communications and Strategy @ (March 2019 - February 2021)
C.O.O. @ (July 2016 - April 2017)
SVP National Accounts, Customer Insights and Consumer and Specialty Sales @ (October 2008 - December 2015)
VP and General Manager National Accounts @ (April 2004 - September 2008)
Director of Strategy and Business Development @ (April 2002 - April 2004)
Director of National Account Sales @ (February 2000 - April 2002)
Partner @ (January 1997 - February 2000)
Matt McKenna Education
Harvard Business School
AMP (General Business)
2009
Michigan State University
BA (Advertising)
1983-1988
Matt McKenna Skills
Leadership
Field Marketing
Sales Process
Media Buying
Strategic Partnerships
Vehicles
Salesforce.com
B2B
Executive Management
Digital Strategy
Account Management
Sales
Customer Retention
Thought Leadership
Mobile Marketing
Automotive
Business Development
Relationship Management
Behavioral Targeting
Business Analysis
Negotiation
Competitive Analysis
Digital Marketing
Advertising
Integrated Marketing
Advertising Sales
Strategic Planning
Lead Generation
Strategy
Media Planning
Sales Management
Direct Sales
Online Advertising
P&L Management
Marketing
New Business Development
Pricing Strategy
Manufacturing
Product Management
Customer Service
Contract Negotiation
Creative Direction
SEM
Business Strategy
Customer Acquisition
Marketing Strategy
Consumer Products
Sales Presentations
CRM
Pricing
Consumer Marketing
Dealers
Matt McKenna Summary
Matt McKenna, based in Atlanta, GA, US, is currently a Founder at Dealer Roadmap. Matt McKenna brings experience from previous roles at EasyCare (an APCO Holdings company), Scheduling Institute and AutoTrader.com. Matt McKenna holds a AMP in General Business @ Harvard Business School. With a robust skill set that includes Leadership, Field Marketing, Sales Process, Media Buying, Strategic Partnerships and more. Matt McKenna has 1 emails and 4 mobile phone numbers on RocketReach.
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