Matt Colleran Email & Phone Number
Head of GTM and Creator and Business Partnerships @ It Just Works, Inc.
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Matt Colleran Location
- Boston, MA, US
Matt Colleran Work
- Head of GTM and Creator and Business Partnerships @ (August 2025 - Present)
- Marketing, Strategy, Creator Economy Consultant @ (February 2022 - August 2025)
- Head of Marketing and Creator Partnerships @ (September 2023 - May 2025)
- Genius of Play Ambassador @ (April 2022 - April 2025)
- Founder @ Generation JRK Games (January 2019 - April 2025)
- CCO and CMO @ (August 2019 - December 2023)
- Consultant - Brand Architect and Marketing Lead @ (May 2022 - November 2022)
- Head of Marketing @ (June 2017 - August 2019)
- COO @ (June 2015 - September 2017)
- Category Director - Challenger Brands Portfolio US Regional Business Unit @ (September 2015 - September 2016)
- US Marketing Director - Girls Toys: Littlest Pet Shop Franchise Brand @ (January 2014 - August 2015)
- Director - US Marketing Games @ (December 2012 - December 2013)
- US Marketing - Sr. Marketing Manager @ (March 2012 - December 2012)
- Sr. Global Brand Manager @ Hasbro Games (August 2011 - March 2012)
- NERF brand at HASBRO Toys -Sr. Global Brand Manager - @ (September 2008 - August 2011)
- Senior Product Marketing Manager - Sport Licensed Footwear @ (August 2006 - September 2008)
- Product Manger - NBA and NFL and NHL Headwear and Accessories @ (March 2005 - August 2006)
- Associate Product Manager @ (May 2003 - March 2005)
- Merchandiser @ (September 1999 - May 2001)
- Boston College Intern @ Nantucket nectars (January 1996 - January 1997)
Matt Colleran Education
- Boston College - Wallace E. Carroll Graduate School of Management
MBA (Resident Assistant, Orientation Leader, 48 Hours Leader, Urban Immersion, International Volunteer trip to Belize)
2002-2006 - Boston College
Bachelor of Arts - BA (Business/Managerial Economics)
1995-1999 - Hopkins
High School Degree
1991-1995
Matt Colleran Skills
- Branding & Identity
- Influencer Marketing
- Sales
- Lead marketing, sales, partnerships and new business around all aspects of the company's influencer events and agency work.
- Pitch, negotiate and close brands sponsorship deals with brands ranging in size from Fortune 500's to start-ups
- Live on the forefront of influencer marketing and the creator economy with an expertise from the perspective of brands, creators and platforms
- Support the sponsors planning and execution at events to ensure goals and KPI's are met
- Brand Management
- Product Marketing
- Competitive Analysis
- Strategy
- Cross-functional Team Leadership
- Marketing
- Product Management
- Product Development
- Market Research
- Marketing Communications
- Creative Direction
- Retail
- Management
- Forecasting
- Marketing Research
- Brand Development
- Consumer Products
- Marketing Strategy
- Sports
- Licensing
- Footwear
- Customer Insight
- Advertising
- Retargeting
- eCommerce
- Data Retargeting
- Local Targeting
- Behavioral Retargeting
- Public Speaking
- Cross Functional Team Leadership
- Dsp+
- Second Screen Retargeting
- Dynamic Cpc
- Research
- Dynamic Retargeting
- Microsoft Excel
- Real Time Bidding
- Innovative Retargeting Platform
- Web to Store
- Dynamic Banners
Matt Colleran Summary
- Matt Colleran, based in Boston, MA, US, is currently a Head of GTM and Creator and Business Partnerships at It Just Works, Inc.. Matt Colleran brings experience from previous roles at Generation JRK Consulting, Braid, The Toy Association and Generation JRK Games. Matt Colleran holds a 2002 - 2006 MBA in Resident Assistant, Orientation Leader, 48 Hours Leader, Urban Immersion, International Volunteer trip to Belize @ Boston College - Wallace E. Carroll Graduate School of Management. With a robust skill set that includes Branding & Identity, Influencer Marketing, Sales, Lead marketing, sales, partnerships and new business around all aspects of the company's influencer events and agency work., Pitch, negotiate and close brands sponsorship deals with brands ranging in size from Fortune 500's to start-ups and more. Matt Colleran has 3 emails and 1 mobile phone numbers on RocketReach.
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