Head of Marketing and Creator Partnerships @ (September 2023 - May 2025)
Genius of Play Ambassador @ (April 2022 - April 2025)
Founder @ Generation JRK Games (January 2019 - April 2025)
CCO and CMO @ (August 2019 - December 2023)
Consultant - Brand Architect and Marketing Lead @ (May 2022 - November 2022)
Head of Marketing @ (June 2017 - August 2019)
COO @ (June 2015 - September 2017)
Category Director - Challenger Brands Portfolio US Regional Business Unit @ (September 2015 - September 2016)
US Marketing Director - Girls Toys: Littlest Pet Shop Franchise Brand @ (January 2014 - August 2015)
Director - US Marketing Games @ (December 2012 - December 2013)
US Marketing - Sr. Marketing Manager @ (March 2012 - December 2012)
Sr. Global Brand Manager @ Hasbro Games (August 2011 - March 2012)
NERF brand at HASBRO Toys -Sr. Global Brand Manager - @ (September 2008 - August 2011)
Senior Product Marketing Manager - Sport Licensed Footwear @ (August 2006 - September 2008)
Product Manger - NBA and NFL and NHL Headwear and Accessories @ (March 2005 - August 2006)
Associate Product Manager @ (May 2003 - March 2005)
Merchandiser @ (September 1999 - May 2001)
Boston College Intern @ Nantucket nectars (January 1996 - January 1997)
Matt Colleran Education
Boston College Carroll School of Management
MBA (Marketing)
2002-2006
Boston College
Bachelor of Arts - BA (Business/Managerial Economics)
1995-1999
Hopkins
High School Degree
1991-1995
Matt Colleran Skills
Branding & Identity
Influencer Marketing
Sales
Lead marketing, sales, partnerships and new business around all aspects of the company's influencer events and agency work.
Pitch, negotiate and close brands sponsorship deals with brands ranging in size from Fortune 500's to start-ups
Live on the forefront of influencer marketing and the creator economy with an expertise from the perspective of brands, creators and platforms
Support the sponsors planning and execution at events to ensure goals and KPI's are met
Brand Management
Product Marketing
Competitive Analysis
Strategy
Cross-functional Team Leadership
Marketing
Product Management
Product Development
Market Research
Marketing Communications
Creative Direction
Retail
Management
Forecasting
Marketing Research
Brand Development
Consumer Products
Marketing Strategy
Sports
Licensing
Footwear
Customer Insight
Advertising
Retargeting
eCommerce
Data Retargeting
Local Targeting
Behavioral Retargeting
Public Speaking
Cross Functional Team Leadership
Dsp+
Second Screen Retargeting
Dynamic Cpc
Research
Dynamic Retargeting
Microsoft Excel
Real Time Bidding
Innovative Retargeting Platform
Web to Store
Dynamic Banners
Matt Colleran Summary
Matt Colleran, based in Boston, MA, US, is currently a Head of GTM and Creator and Business Partnerships at It Just Works, Inc.. Matt Colleran brings experience from previous roles at Generation JRK Consulting, Braid, The Toy Association and Generation JRK Games. Matt Colleran holds a 2002 - 2006 MBA in Marketing @ Boston College Carroll School of Management. With a robust skill set that includes Branding & Identity, Influencer Marketing, Sales, Lead marketing, sales, partnerships and new business around all aspects of the company's influencer events and agency work., Pitch, negotiate and close brands sponsorship deals with brands ranging in size from Fortune 500's to start-ups and more. Matt Colleran has 3 emails and 1 mobile phone numbers on RocketReach.
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