Chief Enterprise Architect @ (April 2020 - December 2024)
Director, Digital Marketing and Commerce Technology at The Hershey Company @ (March 2018 - April 2020)
NA Delivery Lead for SF Marketing Cloud and NA Delivery Lead for Oracle Marketing Cloud @ (August 2015 - March 2018)
COO and EVP, Strategy and Planning @ nGage Labs (November 2014 - June 2015)
Global VP, Product Marketing @ (February 2014 - November 2014)
Practice Lead, Interactive Marketing @ (August 2010 - February 2014)
Digital Marketing Consultant @ Self Employed (April 2007 - August 2010)
Director, Solutions Consulting @ DoubleClick (Acquired by Google) (November 2000 - December 2006)
Technology Consultant @ (September 1997 - October 2000)
Political Consultant @ Independent (December 1996 - November 1999)
Staff Assistant @ The Honorable Jack Kingston (GA-1) (September 1994 - December 1996)
Matt Ball Education
The George Washington University
B.A. (Economics)
1994-1998
Matt Ball Skills
Web Analytics
Behavioral Targeting
Digital Marketing
SEM
PPC
SEO
Ad Serving
Display Advertising
Landing Page Optimization
Return on Investment
Ad Networks
Social Media
Email Marketing
Multi-channel Marketing
Interactive Marketing
Leadership
Mobile Devices
Advertising
Salesforce.com
Affiliate Marketing
Analytics
SaaS
Strategy
Integrated Marketing
E-commerce
Omniture
CRM
Mobile Marketing
Marketing
Online Advertising
Digital Strategy
Online Marketing
Lead Generation
Customer Acquisition
Marketing Automation
Database Marketing
Customer Relationship Management (CRM)
Search Engine Marketing (SEM)
Positioning
Customer Relationship Management Crm
Sales
Channel Optimization
Proof
Intelligence Systems
Cross Channel Marketing
Data Services
Construction
Product Management
Design
Public Relations
Localization
Integration
Digital Channels
Data Center
Product Planning
MAP
Engagements
Training
CheetahMail
Attribution
Documentation
Scheduling
Client Intake
Partnerships
English Language Training
Direct Marketing
Cash Flow
Search Engine Marketing Sem
Client Services
Enablement
Presentation
Email
SOW
Rollout
Training Programs
E Commerce
Sales Process
EMS
Account Management
Resources
Product Training
Materials
Analytical Skill
Acquisition Marketing
Collateral
Ecosystem
Multi Channel Marketing
Liaison
Optimization
Clarity
EMEA
Mobile Analytics
Customer Relationship Management
Search Engine Marketing
Matt Ball Summary
Matt Ball, based in Savannah, GA, US, is currently a Enterprise Architect, Governance and Artificial Intelligence at Rich Products Corporation. Matt Ball brings experience from previous roles at FirestarterMarketing.ai, Danone, The Hershey Company and Accenture. Matt Ball holds a 1994 - 1998 B.A. in Economics @ The George Washington University. With a robust skill set that includes Web Analytics, Behavioral Targeting, Digital Marketing, SEM, PPC and more. Matt Ball has 2 emails and 2 mobile phone numbers on RocketReach.
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