Matrix Designs Information

Matrix Designs Ghana is an Accra-based digital marketing and technology agency whose roots predate its formal establishment as a business in 2013. Its early activities were principally technology-focused, including software development, membership-management applications and websites for small and medium-sized organizations. Historical professional records indicate that Matrix-related software development dates to the mid-2000s, including early versions of membership-management software that eventually contributed to the development of Memberz.Org. Following its formal establishment in 2013, Matrix evolved from a predominantly software-development business into a broader digital-services company. Contemporary reporting described this transition as an expansion from software into web development and social media, creating what was characterized as a “one-stop-shop” for digitally creative services. This evolution was also reflected in its work with organizations such as the Ghana Baptist Convention; a 2014 Convention report specifically acknowledged the Matrix Designs team for contributing to increased social-media presence and activity. Technology nevertheless remained an important part of the company's capabilities. Matrix developed Memberz.Org, evolving an earlier Java-based Membership Management Plus application into a cloud-based SaaS solution for membership organizations. Its software team subsequently participated in larger technology projects, including development work on a university student-information platform, alongside continuing web, software and digital-marketing activities. Today, Matrix describes itself as a small, privately held integrated digital marketing and digital brand-management agency. Its current service portfolio spans social-media marketing and management, advertising, photography and creative design, email marketing, website design and development, hosting, content-management systems, SEO, web analytics and software development.