Matorka Competitors

Founded in 1992, Blue Lagoon Iceland has long been a sustainable destination due to the beneficial powers of its famed geothermal seawater. Nestled in the heart of an 800-year-old lava field on the Reykjanes Peninsula, and conveniently located between Reykjavik and Iceland’s international airport, Blue Lagoon Iceland is a sustainability-first company encompassing hotels, restaurants, research & development, renowned skin care lines, and a place for wellbeing. In 2012, the company’s iconic centerpiece – the waters of the Blue Lagoon – was named one of “25 Wonders of the World” by National Geographic, propelling the majestic, healing waters into the upper echelons of global travel destinations. In 2018, the company continued its evolution with the opening of the Retreat at Blue Lagoon Iceland, the country’s first, five-star spa hotel. Included in Time Magazine’s list of “The World’s 100 Greatest Places,” the Retreat features a 62-suite, award-winning, luxury hotel; a subterranean spa featuring the signature Blue Lagoon Ritual and in-water massage; a mineral-rich, private lagoon; and two new restaurants, including Moss, a Michelin-recommended destination.

Operating in a system of resource management where the aim is sustainable fishing, Samherji, founded in 1983, is a leading seafood company in Iceland. Outside Iceland, Samherji has or takes part in operations in Germany, Poland, U.K., the Faroe Islands, Africa, Canada, France, Spain and Portugal. Samherji is a vertically integrated seafood company, controlling a significant volume of fishing quota, operating a powerful fleet of fishing vessels; freezer and fresh fish trawlers, as well as multi purpose vessels, white fish factories and fish farming. Samherji also runs extensive sales and marketing operations which are coordinated at the company´s head office.

Hagkaup is an Icelandic hypermarket chain owned by retail company Hagar. Its concept is wide selection of food and non-food products including clothing, electronics, entertainment, seasonal goods and toys.