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Mathew Booth Location
Yorktown Heights, NY, US
Mathew Booth Work
Senior Director, Research Team Lead @ Toluna (April 2024 - Present)
Senior Research Director @ Toluna (March 2021 - March 2024)
Vice President @ (March 2013 - March 2021)
Senior Research Director @ (May 2010 - February 2013)
Client Services Coordinator @ Research Perspectives Inc (October 2005 - May 2010)
Mathew Booth Education
Hunter College
Graduate Social Research
1996-1997
Concordia College-New York
BA (Behavioral Science)
1991-1995
Mathew Booth Skills
Advertising Research
Analytical Skills
Analytics
Brand Equity
Business Strategy
Communication
Concept Development
Conjoint Analysis
Consumer Behavior
Consumer Behaviour
Consumer Research
Critical Thinking
Customer Insight
Customer Journey Mapping
Customer Research
Customer Segmentation Strategy
Data Analytics
Data Collection
Data Manipulation
Director level
Executive Presentations
Focus Groups
Fostering inclusivity
Insight Generation
Interpersonal Skills
Market Research
Marketing
Marketing Intelligence
Marketing Research
Microsoft Excel
Microsoft Power Query
Moderating
Online Research
Presentation Skills
Presentations
Primary Research
Qualitative & Quantitative Research Methodologies
Qualitative Research
Quantitative Data
Quantitative Research
Questionnaire Design
Questionnaires
Research Methods
Research Skills
Segmentation
Strategy
Survey Design
Vendor Management
Mathew Booth Summary
Mathew Booth, based in Yorktown Heights, NY, US, is currently a Senior Director, Research Team Lead at Toluna. Mathew Booth brings experience from previous roles at Toluna, RTi Research and Research Perspectives Inc. Mathew Booth holds a 1996 - 1997 Graduate Social Research @ Hunter College. With a robust skill set that includes Advertising Research, Analytical Skills, Analytics, Brand Equity, Business Strategy and more. Mathew Booth has 1 mobile phone numbers on RocketReach.
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