Radical Transparency as a Service. We work towards a world in which the most planet-healthy products are the most successful, instead of the ones with the loudest voice and the biggest marketing budget. We do this by empowering local, responsible producers with data-driven tools, and by providing customers of their products with crystal clear messaging. With a small team of developers, we create online and offline applications to help small-scale food producers document and share their production data. This documentation process is important to meet the required standards for certification, and helps optimise the production processes. Additionally, we deliver product information directly to consumers, using easy to navigate web apps, and QR codes on packaging. With a quick click and scroll, consumers can find out where their lettuce grows, and how their (vegan) cheese is made. Easily accessible data helps people make well-informed decisions about the products they use and endorse. It also enables a better connection with our food, and therefore, with our planet.
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Material Guide is based in Potsdam, Brandenburg.