MatchCo Information

Based in California, MATCHCo was founded in 2013 to create personalized beauty products that perfectly match each individual, and not the other way around. MATCHCo has been recognized as a leader in beauty technology, featured as “Best New App” by Apple, “Digital Innovator of the Year” for WWD’s Beauty Inc, and Allure’s “Best of Beauty,” among other awards and accolades. In early 2017, MATCHCo was acquired by Shiseido, bringing customization to a global portfolio of leading beauty brands. The MATCHCo app acts as a guide through our patented scanning process, collecting data from five different areas of the face and precisely mapping each skin tone. After the data is fed into our algorithm, a perfectly matched foundation is individually blended and a personalized bottle is shipped directly to the customer. The synergy of MATCHCo’s innovative digital tools and Shiseido Group’s legendary R&D capabilities help lead the industry in cosmetics customization, a growing trend within beauty. The groundbreaking MATCHCo system is made possible by our dynamic team’s extensive and specialized experience in product customization and virtualization at the intersection of digital and analog color, in concert with our state-of-the-art blending lab, patented mobile technology, and in-depth consumer insights in personalization. To learn more about the career opportunities with this fast growing, dynamic team, visit: http://www.shiseido.com