Mass Network Information

Advertising requires specific knowledge about the target market segment. Modern ad men are obsessed with data harvesting and to that end they know more about you than you would be comfortable sharing. Data tracking plays a fundamental role in the highly profitable, real-time, ad exchange ecosystem. Yet, despite all of the artificial intelligence and targeting employed by Big Data most ads remain irrelevant at best and annoying at worst. Consumer disaffection with ads has resulted in a huge increase in the use of ad-blocking software which impedes data tracking but jeopardizes the entire business model. One inelegant solution is already at work: the anti-adblocker! This is hardly a reasonable answer and will only precipitate and endless, inefficient war. Mass proposes a truce. End the spying, end the software wars, and start paying consumers their fair share for the data they provide. Moreover, allow the user to share as little or as much as they choose and openly ask them for clarifications along the way. Individuals will be compensated and industry will receive quality as well quantity of data. Mass is software for consumers, webmasters, advertisers, and data management platforms. The founding goal is to create a convenient marketplace for all. This platform incorporates a frictionless, secure, and verifiable payment system based on the blockchain. Mass makes every internet user an interested party in these relations and improves consumer attitudes towards ads and publishers. This will make advertising much more efficient to the benefit of all parties involved.