MASS Exchange Information

MASS Exchange provides best-in-class product management solutions for media content owners and a futures marketplace for buyers and sellers of converged TV advertising. Our platform automates the creation and curation of our clients’ inventory catalogs and the application of their custom pricing rules. As a result, content owners can manage an increasingly complex array of linear and audience avails and provide buyers programmatic access to preemptible or guaranteed inventory. With its “Bid & Ask” format, MASS Exchange’s future marketplace is purpose built for trading converged TV advertising media. Because our marketplaces operate with complete neutrality and transparency, buyers and sellers can rely on transaction executions that are not tilted to either side. For more information, visit our website.