Maser Information

Maser an independent, dynamic start-up that is driven by technological innovation, focused on disrupting the consumer electronic market, with its budget-friendly electronics for quality conscious consumers in the Middle East and African markets. In 2019 Maser sold 200,000 units in Dubai -70 percent of which got re-exported to impact the lives of African families through entertainment. 2020, brand reached to volume of more than 600,000 units which is more than double making Maser the 1st brand to sell highest number of units in Africa as Per Big Media Publications like Citizen and IPPmedia. Maser has been recognized as the most admired technology and 1st highest wearable brand in Africa, the latest survey made by Crexcel Market Research Company with East Africa Herald in 20 African countries including Nigeria, Tanzania, South Africa and Kenya reveals. Though the international Brands Like Samsung, Sony, LG continues to dominate the Market and leading with Premium Segments, the Survey said that MASER has made its space in Africa For Low Cost Segments Beating Most of the Chinese Players Like Hisense and TCL. According to the survey, the Market share for the top five brands (Low Cost Segment), Maser has 74 percent, Hisense (10 percent), TCL (8 %), Xiaomi (6 percent) and Haier with 2 percent. Read here ....https://www.ippmedia.com/en/features/gulf%20maser-becomes-1st-consumer-tech-brand #MASER #BEYOND YOUR IMAGINATION