SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is an creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources.
With over 4x the music catalog of every other major streaming platform, spanning 40+ million artists across 190+ countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.
The Orchard is a full-service music distribution company operating in 47 cities worldwide. The Orchard's comprehensive artist & label services offering harnesses innovative technology, transparent data analysis, and expertise to reach fans and grow audiences. Offerings include digital and physical sales and marketing, advertising, brand partnerships, rights management, video monetization, collaborator splits and royalty accounting, publishing administration, neighboring rights, and more. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators and entrepreneurs to grow and adapt in the dynamic, global industry. For further information, visit www.theorchard.com.
UnitedMasters is a new music industry alternative that provides independent artists with premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands including the NBA, Bose, and iHeart.
UnitedMasters allows artists to easily distribute their music to all major streaming services. Distributed artists become eligible to participate in a variety of advertisements, brand partnerships and other promotions that earn them money and bring in new fans. UnitedMasters also provides artists access to their streaming and social data so they can gain insight into how to maximize fan engagement. The most promising artists on the platform unlock access to a bespoke suite of promotional services like playlist pitching, marketing, PR, and promotion. UnitedMasters aims to give artists the tools to operationalize their independence and maximize their creative and economic potential.
UnitedMasters was launched in 2017 by Translation founder and music industry veteran Steve Stoute with a $70 million Series A led by Google’s corporate umbrella Alphabet alongside prestigious venture firm Andreessen Horowitz and entertainment giant 21st Century Fox. Led by a team of executives, marketers, engineers, and storytellers with backgrounds from YouTube, Soundcloud, Pandora, Instagram, Dropbox, Complex, and Vice, the platform positions talent for mainstream impact while allowing them to maintain full ownership over their master recording rights.
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