Senior Strategic Marketing Manager @ (November 2017 - June 2025)
Strategic Marketing Manager @ (November 2012 - November 2017)
Account Manager @ (November 2008 - November 2012)
Board Member @ (April 2024 - Present)
Vice President of Sales and Marketing @ Valley Forge Tire & Auto Centers (September 1997 - July 2007)
Mary Harvath Education
Immaculata University
BA (Finance)
2007-2010
Immaculata University
Bachelor of Arts - BA (Finance and Financial Management Services)
Mary Harvath Skills
Audience Segmentation & Targeting
Data-Driven Marketing Strategy
A/B & Multivariate Testing Strategy
Account Management
Accounting
Advertising
Analytical Skills
Bank Reconciliation
CRM
CRM & Data Integration
Campaign Coordination
Campaign Planning & Optimization
Campaign Tracking & Analysis
Client & Cross-Functional Leadership
Client Relationship Management
Client Service & Communication
Communication
Cost Accounting
Creative & Production Oversight
Creative Brief Development & Campaign Execution
Creative Problem Solving
Cross-functional Team Leadership
Customer Acquisition & Retention
Customer Journey Mapping
Customer Retention
Data Analytics & Performance Optimization
Data-Driven Campaign Optimization
Digital & Email Marketing
Digital Marketing
Digital Strategy
Direct Mail
Direct Mail & DRTV Campaigns
Direct Mail Campaigns
Direct Marketing
Direct Response Marketing
Direct Response Television
Email Marketing
End-to-End Campaign Management
Fulfilment
General Ledger
Growth Marketing
Healthcare
Healthcare & Regulated Industry Expertise
Healthcare Advertising
Integrated Marketing
Integrated Multi-Channel Marketing
Lead & Demand Generation
Lead Generation
Leadership
Lifecycle & Retention Marketing
Management
Marketing
Marketing Analytics
Marketing Budget Management
Marketing Communications
Marketing Management
Marketing Performance Reporting
Marketing Strategy
Marketing Strategy & Analytics
Microsoft Excel
Multi-Channel Campaign Strategy (Digital, DRTV, Direct Mail)
Multi-Channel Direct Response Strategy
Multi-channel Marketing
Omni-Channel Marketing
Online Advertising
Online Marketing
Online Marketing Analysis
Operational Reviews
Project Accounting
Project Coordination & Workflow Management
Project Management
Relationship Development
Retail Accounting
Retail Marketing
Reviews
Setting Strategic Direction
Social Media
Start-ups
Strategic Planning
Strategy
Variable Data Printing
Reconciling
Multi Channel Marketing
Political Campaigns
Microsoft Office
Customer Service
Start Ups
Mary Harvath Summary
Mary Harvath, based in Collegeville, PA, US, is currently a Director, Marketing Strategy and Client Services at Direct Choice Inc. Mary Harvath brings experience from previous roles at Direct Choice Inc and FRIENDS OF THE MEDAL OF HONOR GROVE. Mary Harvath holds a 2007 - 2010 BA in Finance @ Immaculata University. With a robust skill set that includes Audience Segmentation & Targeting, Data-Driven Marketing Strategy, A/B & Multivariate Testing Strategy, Account Management, Accounting and more. Mary Harvath has 3 emails and 1 mobile phone numbers on RocketReach.
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