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Marwa Elshafei Location
New York, NY, US
Marwa Elshafei Work
Vice President, Head of Innovation U.S. @ (March 2025 - Present)
Vice President, Business Unit Marketing Head @ (July 2022 - March 2025)
Vice President Marketing, Latin America @ (September 2021 - March 2025)
Innovation and Communication lead @ (October 2019 - November 2021)
Advil Marketing and Innovation lead, Int’l @ (August 2018 - September 2019)
Advil Marketing and Innovation Lead, Int’l @ (August 2018 - July 2019)
Marketing and Innovation Lead, Latin America @ (October 2015 - July 2018)
Global Franchise Lead, ThermaCare @ (October 2012 - September 2015)
Director, Global Centrum @ (May 2011 - September 2012)
Global Innovation Emerging Markets lead @ Kraftfoods (September 2009 - April 2011)
Global Halls Sr. Manager @ Cadbury plc. (January 2008 - August 2009)
Category Manager, EMEA Gum and Mints @ Cadbury plc. (June 2006 - December 2007)
Marketing communication and insight manager @ Cadbury plc. (August 2004 - May 2006)
Brand Manager @ Cadbury plc. (March 2003 - July 2004)
Marwa Elshafei Education
Maastricht School of Management
MBA (Marketing)
2002-2004
The American University in Cairo
IAA (International Advertising Association Diploma)
1999-2003
The American University in Cairo
Bachelor (Business Administrations)
1996-2000
Marwa Elshafei Skills
Consumer Products
Competitive Analysis
Cross-functional Team Leadership
Brand Management
Commitment to Excellence
Budgets
Channel
Acceleration
Brand Strategy
Health and Wellness
Chain
Marketing Research
Dairy
Est
Reports
Strategic Initiatives
Partnerships
Turkey
Executions
Arabic
Thesis
Layers
Loop
Paint
Pfizer
Packaging
Online Moderation
Strategy
EMEA
Shares
Market Planning
Communication
Business Administration
PowerPoint
Bolt
Latin America
Puerto Rico
Customer Insight
Halls
Asset
Route
Team Building
Manufacturing
Portfolio Management
Branding
Pipelines
Reproductive Health
Forums
Art
Growth Strategies
Profit
Gaps
Unilever
Driving
Pain Management
Creative Strategy
Marketing
Trend
Agility
Healthcare
Business Intelligence
Honor
Growing Business
Trident
Claim
Netherlands
Revenue
Efficiencies
Pts
Franchising
8mm
Global Marketing
Contractual Agreements
Rollout
Novartis
Brazil
Subordinates
Strategies
Global Strategy
Global Teams
Brand Tracking
Africa
Switches
Supply
Cost
OTC
Juice
Portfolio
Expansion Strategy
Gender
Wellness
Savings
Execution
Pitch
50m
Germany
Governance
Milk
Logic Gates
Pricing
Massive
Middle East
Media
Colombia
Data Driven Testing
P&l
Resource Management
Pops
Robust
Launches
Supply Chain
Egypt
Rigorous
Project Planning
Anticipate
Market
Commercial Real Estate
Developing Markets
Guidelines
Project
Trade Promotions
Jersey
Yahoo
Media Agencies
Responsibility
Microsoft Office
Europe
Developing Partnerships
Refresh
Business Partnering
Customer Needs
Thailand
Signing
Moms
Positioning
Canada
Research
Marketing Strategy
Asia
Accountability
Social Influence
Management
Cross Functional Team Leadership
Cost Savings
Market Share
Fruit
Campaigns
Lead a Team
London
Advertising
LATAM
Sales
Collaborative
Platforms
Thrives Under Pressure
Rx
Leadership
CDM
Tns
Italy
Consumer
Mexico
Re Launch
Agenda
American
Latin
Cough
Slabs
Switch
Digital Strategy
Go to Market Strategy
B2b
Usa
Architecture
Product Development
Chocolate
FMCG
Marketing Communications
Market Research
Marwa Elshafei Summary
Marwa Elshafei, based in New York, NY, US, is currently a Vice President, Head of Innovation U.S. at Haleon. Marwa Elshafei brings experience from previous roles at Haleon, GSK and Pfizer. Marwa Elshafei holds a 2002 - 2004 MBA in Marketing @ Maastricht School of Management. With a robust skill set that includes Consumer Products, Competitive Analysis, Cross-functional Team Leadership, Brand Management, Commitment to Excellence and more. Marwa Elshafei has 3 emails and 4 mobile phone numbers on RocketReach.
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