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Martha MacPherson Location
Rochester, NY, US
Martha MacPherson Work
Vice President of Marketing @ (June 2025 - Present)
Chief Marketing Officer @ (May 2023 - May 2025)
Founder and Freelance Marketing Consultant @ (April 2021 - May 2023)
Senior Director of Marketing @ (June 2021 - May 2022)
Vice President, Marketing @ (October 2018 - April 2021)
Director of Marketing @ (October 2018 - February 2020)
Senior Vice President of Marketing @ (January 2011 - July 2018)
Vice President of Marketing @ (January 2011 - January 2016)
Director of Marketing @ (January 2011 - January 2014)
Director of Sales and Marketing @ ClearMomentum (January 2010 - December 2010)
Director of Sales and Marketing, Socialscape @ (January 2009 - December 2009)
Regional Sales Manager @ (July 2006 - September 2008)
Northeast Regional Sales Manager Sendia (acquired by salesforce.com in 2006) @ (January 2005 - January 2006)
President and Founder @ UpStart Consulting (January 2004 - December 2004)
Director, North American Sales @ DMOD, Inc (July 2002 - December 2003)
Sales Manager, Western Region Centra Software (acquired by Saba) @ (February 1997 - July 2002)
Martha MacPherson Education
SUNY Oneonta
BS (Business Economics, Marketing)
Martha MacPherson Skills
Advertising
Artificial Intelligence for Business
B2B
B2B Marketing
B2B Marketing Strategy
B2B SaaS Marketing
Brand Awareness
Brand Development
Brand Strategy
CRM
ChatGPT
Competitive Analysis
Content Creation
Content Marketing
Content Strategy
Customer Relationship Management (CRM)
Data-driven Decision Making
Demand Generation
Digital Marketing
Digital Strategy
Email Marketing
Generative AI for Marketing
Go-to-market Strategy
Google Ads
Inbound Lead Generation
Inbound Marketing
Integrated Marketing
Lead Generation
Leadership
Legal Technology
Linkedin Marketing
Market Research
Marketing
Marketing Automation
Marketing Communications
Marketing Management
Marketing Operations
Marketing Strategy
Media Strategy
Multi-channel Marketing
Online Marketing
Product Marketing
SaaS
Sales
Sales Enablement
Sales Process
Salesforce.com
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media
Social Media Marketing
Social Media Strategy
Software as a Service (SaaS)
Start-ups
Strategic Marketing
Strategic Partnerships
Strategic Planning
Strategy
Direct Marketing
Solution Selling
Business Development
Lead Scoring
Enterprise Software
Selling
Customer Relationship Management Crm
Legal Marketing
Start Ups
Software as a Service Saas
Legal
Management
Sales Operations
Web Analytics
Search Engine Optimization Seo
Customer Relationship Management
Software as a Service
Search Engine Optimization
Martha MacPherson Summary
Martha MacPherson, based in Rochester, NY, US, is currently a Vice President of Marketing at Purpose Legal. Martha MacPherson brings experience from previous roles at Minerva26, MSquared Digital Marketing, Level Legal and Benefit Street Partners. Martha MacPherson holds a BS in Business Economics, Marketing @ SUNY Oneonta. With a robust skill set that includes Advertising, Artificial Intelligence for Business, B2B, B2B Marketing, B2B Marketing Strategy and more. Martha MacPherson has 1 emails and 1 mobile phone numbers on RocketReach.
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