Petcurean began in 1999 when two good friends in British Columbia's Fraser Valley set out with a simple belief: pets deserve food made with real care. That small family operation has since grown into one of Canada's most trusted independent pet food companies, now available in over 30 countries.
Nutrition is at the heart of everything we do. Our dedicated in-house nutrition team leads the development of every recipe, combining science and expertise to create formulas that go beyond industry standards. Through our family of brands, GO! Solutions, Now Fresh, Gather, and Summit, we offer a full range of dry, wet, and treat recipes for dogs and cats, each one crafted with premium, responsibly sourced ingredients and designed to support pets through every life stage and unique nutritional need.
We're a team of genuine pet people guided by quality, responsibility, and a deep commitment to sustainability, including carbon neutrality and zero waste practices at our head office. After more than 25 years, our mission hasn't changed: we put pets first. It's what we've always done, and it's what we'll always do.
Embark is changing the way pet parents care for their dogs, from snout to tail, so they can enjoy more happy, healthy years together. Backed by industry-leading genetic research, Embark offers a suite of tools designed to help pet parents build a stronger bond with their pup. From DNA testing to supplements, Embark empowers pet parents to understand their dog’s unique needs and support their long-term health with confidence.
Know your pet's whole story with the world's leading pet DNA test.
As the most accurate pet DNA test on the market, Wisdom Panel™ helps you understand your pet on a deeper level with insights into breed mix, relatives, genetic health, behavior, and physical traits.
With over 20+ years of experience in genetic testing and chosen by 5+ million pet parents, Wisdom Panel delivers insights so you can give your pet the best care. Every single test contributes to the largest veterinary genetic research study to help improve the lives of all pets.