Marla Rothfarb Location
- Culver City, CA, US
Marla Rothfarb Work
- 2022 - now Senior Buyer, Local Ignition @
- 2020 - 2022 Media Supervisor @
- 2018 - 2020 Manager, Local Partnerships @
- 2016 - 2018 Senior Negotiator, Local Partnerships @
- 2016 - 2016 Senior Specialist, Local Investment @
- 2013 - 2016 Specialist, Local Investment @
- 2013 - 2013 Direct Response Buyer - Freelance @
- 2004 - 2013 Direct Response and Local Media Negotiator @
- 2001 - 2004 Direct Response Broadcast Negotiator @
- 1998 - 2001 Direct Response Broadcast Negotiator @
- 1993 - 1998 Supervisor; Media Buyer and Analyst @
- 1994 - 1994 Broadcast Negotiator @ Ogilvy & Mather Direct
- 1989 - 1994 Direct Response Broadcast Buyer @ Wunderman Cato Johnson
Marla Rothfarb Education
- Syracuse University - S.I. Newhouse School of Public Communications
B.S. (Advertising)
1984 - 1988
Marla Rothfarb Skills
- Media Buying
- Broadcast
- Integrated Marketing
- Television
- Direct Response
- Direct Response Television
- Media Planning
- Radio
- Lead Generation
- Advertising
- Media Strategy
- Interactive Marketing
- Media Relations
- Digital Marketing
- Interactive Advertising
- Advertising Sales
- Radio Advertising
- Traditional Media
- Analytics
- Direct Marketing
- DDS
- CoreDirect
- BVS
- MediaOcean OX
- Broadcasting
- PowerPoint
- Phonics
- Tactics
- Planning
- Subscriptions
- Purchasing
- FCC
- Tapscan
- Waste
- MS Excel
- Media Analysis
- Sales
- Networking
- Stewardship
- Galleries
- Assistants
- Schedules
- Communication
- Negotiation
- Music
- Software
- Cancer Treatment
- Cost Effective
- Outlook
- Honda
- Microsoft Office
- Buyers
- Computer Programming
- Nissan
- Flags
- Cable Networks
- Furniture
- Media Solutions
- Buyer
- Budgets
- Lists
- Arbitron
- Campaigns
- Ratings
- Keys
- DBMS
Marla Rothfarb Summary
- Marla Rothfarb, based in Culver City, CA, US, is currently a Senior Buyer, Local Ignition at MBMG. Marla Rothfarb brings experience from previous roles at Ocean Media and Initiative. Marla Rothfarb holds a 1984 - 1988 B.S. in Advertising @ Syracuse University - S.I. Newhouse School of Public Communications. With a robust skill set that includes Media Buying, Broadcast, Integrated Marketing, Television, Direct Response and more. Marla Rothfarb has 2 emails on RocketReach.
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Senior Buyer, Local Ignition
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