Recognized as one of the most innovative dealer groups in Canada, Trotman Auto Group, also known as "TAG", is an industry-leading, diversified dealer group representing 14 major OEM brands through 13 dealerships located across British Columbia.
At TAG, we take a different road. We lead with our core values and we are deeply committed to delivering exceptional customer experiences. We appreciate that our customers entrust us with one of their most important purchase decisions, and we work hard to earn that loyalty. We are known to have a palpable "buzz" when you walk into one of our stores with breakaway spirit and organizational culture.
Our business is a people business, and we constantly invest in our team’s development. We operate our own TAG University and TAG Leadership Academy, with proprietary curriculum and advanced leadership coaching. We are purpose-driven, performance-oriented and principles-led.
Once you’re part of the team, you’re part of the TAG family.
We don't just expect the change; we are part of it. We are the proud recipients of the following;
Awarded Canada’s Best Managed Company for nine consecutive years (2017 - present), earning us the prestigious Platinum Club designation, the program recognizes leading privately owned Canadian businesses for world-class innovation and operational excellence. TAG has consistently demonstrated industry leadership through sustained growth, strong profitability, and exceptional employee retention, maintaining its position among Canada’s top-performing organizations year after year.
Awarded the Canadian Automotive Dealer’s Association’s Industry Laureate Award for Business Innovation - TAG was awarded for initiatives that significantly enhance performance and broaden the scope of business across the Industry.
Rose City Ford Sales Limited was named and began operations in Windsor, Ontario during the spring of 1981. However, the dealership’s doors first opened in the late 1960’s. A young Windsorite named William (Bill) Chisholm was forming notions of running his own car dealership one day. His dream was to create a dealership that was “best in class” for the automobile industry.
On June 1, 1981, with 47 dedicated employees, Bill founded Rose City Ford Sales Limited. He had chosen the name in honour of Windsor - the “City of Roses”. The dealership quickly established a reputation for honesty, integrity, and superior customer satisfaction.
With a comprehensive line up of products and services including new and pre-owned vehicle sales and financing, service repairs, certified parts sales, and bodyshop/collision repairs; Rose City Ford has become Windsor and Essex County’s one-stop shop for Ford vehicle owners – past, present and future.
In the fall of 1996, Bill chose to retire and his son John Chisholm took over as the proud owner and operator of Rose City Ford until fall of 2018.
In December 2018, Rose City Ford was acquired by AutoCanada Inc. - a leading North American multi-location automobile dealership group currently operating 69 franchised dealerships, comprised of 27 brands, in eight provinces in Canada as well as a group in Illinois, USA.
Today, the dealership’s list of loyal customers continues to expand and flourish and the business has become a city landmark and loyal supporter of the community. Facility and equipment upgrades continue to ensure that the franchise remains fresh and cutting edge with each passing year.
The entire Rose City Ford team warmly invite you to visit our friendly, no-pressure “Dealership with a Heart” – where we firmly believe that “Business goes where it’s invited, and stays where it’s well treated.”