marketingFOLIO, inc. Information

INGREDIENTS MATTER. marketingFOLIO is a research-centric marketing services firm specialized in B2B commercial strategy for engineering-oriented, operations-focused, sales-driven companies. We produce strategic intelligence, process infrastructure, and core content that helps clients and their agencies build the brand, align organizationally, communicate value, and achieve business transformation. WE'LL HELP YOU REALIZE MARKET OPPORTUNITY. marketingFOLIO works with senior executives and entrepreneurs who have the vision, knowledge, and resources to create and sustain customer value—but who struggle with certain aspects of selling that value. YOUR NEEDS COME FIRST. Clients come to us with a range of needs--usually focused on lead generation and the desire to increase market awareness. Often, we find more fundamental challenges: the inability to quantify actual economic value because customers don’t know or don’t share it, concerns that the sales force isn’t efficient or isn’t closing the right deals, and divergent internal opinions about what they’re really selling. And general frustration with ‘marketing’ they can’t measure and a pipeline that doesn’t produce revenue consistently or fast enough to meet goals. marketingFOLIO is engaged to help sort through the issues, build basic infrastructure, and convert insights into specific action. Projects range from market intelligence that sets up go-to-market decisions—to customer intelligence that proves their value and sways prospects—to hands-on collaboration to establish processes that drive marketing and sales effectiveness. WE TAKE THE LONG VIEW. Client relationships typically begin with a short duration project that addresses a specific need or problem. What comes next varies depending on what our client needs most—whether it be expertise, capacity, or project management. CONTACT US FOR FRESH IDEAS AND NUTRITIOUS INSIGHTS TO HELP YOUR BUSINESS GROWTH STRATEGIES.