Marketing Workshop Information

Marketing Workshop has been a trusted custom marketing research partner since 1972 — more than five decades of helping brands make smarter decisions through research that’s designed specifically for them. We’re a full-service, custom research firm based in Atlanta, Georgia. That means no off-the-shelf solutions, no one-size-fits-all methodologies, and no research you can’t act on. Every project we design is built around your specific business question — from the ground up. Our capabilities span the full spectrum of qualitative and quantitative research, including in-person methods that no algorithm can replicate: Central Location Testing, In-Home Use Testing, shop-along interviews, focus groups, ethnography, and on-site intercept surveys. When real human behavior matters — and it almost always does — we put real people in the room. We bring three things to every engagement: custom project design tailored to your business questions, a collaborative approach that leads with experienced recommendations, and comprehensive capabilities from advanced analytics to expert qualitative moderation. Industry leaders across consumer goods, foodservice, healthcare, retail, financial services, and beyond have trusted Marketing Workshop to support their most important decisions. We’d love to do the same for you.