Marketing IMPACT Council™ Information

Greco Enterprises, in partnership with C-Suite Network, have launched a new executive council, the Marketing IMPACT Council, founded and owned by Greco Enterprises. The Marketing IMPACT Council fills critical gaps and provides the opportunity, forum, and structure for executives and their teams to “connect the dots,” break down silos, and better understand, leverage, and maximize the impact of the continuously evolving and expanding suite of marketing resources in the overall strategic positioning of their for-profit and nonprofit organizations. It is a new model of engagement with a focus on “Big M” Marketing™ and our "Big M” VALUE Equation™. “Big M” Marketing involves everyone in the C-suite and other positions who are significant stakeholders in their organization’s marketing processes. It covers everything from the highest level of business strategy to all aspects of execution. “Big M” and its IMPACT are NOT just relevant to the CMO. It is channel agnostic, technology neutral, and data driven. Our “Big M” VALUE Equation addresses all aspects of an organization’s Vision, Alignment, Leadership, Understanding, and Execution. Charter Members include Advertising Week, the American Red Cross, and the DRUM Agency, among others. We proactively empower our members in 6 key areas: Change Leadership; Education & Professional Development; Research & Market Intelligence; Market Making & Networking; Brand & Reputation Management; and Advocacy & Public Policy. Membership categories: o Charter Company/Organization o Supporting Company/Organization o Company/Organization o C-suite level Individual o Other leadership positions o Individual Contributors We also provide full C-Suite Network Black Level membership benefits and participation to members meeting C-Suite Network criteria. A Special LinkedIn community forum is under development For additional information, please see www.mktgimpactcouncil.com or email info@mktgimpactcouncil.com See less