Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.
View Top Employees from Marketing General IncorporatedWebsite | http://www.marketinggeneral.com |
Revenue | $24.5 million |
Employees | 69 (66 on RocketReach) |
Founded | 1978 |
Address | 625 North Washington Street Suite 450, Alexandria, Virginia 22314-1930, US |
Phone | (703) 739-1000 |
Fax | (703) 549-6057 |
Technologies |
JavaScript,
HTML,
Google Analytics
+35 more
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Industry | Advertising Services, Advertising & Marketing, Membership, Business Services, Membership Marketing, Association Marketing, Membership Retention, Membership Recruitment, Member Engagement, Membership Renewal, Non-Dues Revenue |
Web Rank | 16 Million |
Keywords | Association Engagment Benchamrks, Marketing General, Trends In Membership Marketing, Marketing Geberal Inc, Mgi Updated Membership Marketing Tracking Dashboard |
Competitors | DMW Direct, Gragg Advertising, MarkeTeam, Media Horizons, The Lukens Company |
SIC | SIC Code 733 Companies, SIC Code 73 Companies |
NAICS | NAICS Code 5418 Companies, NAICS Code 54186 Companies, NAICS Code 541 Companies, NAICS Code 54 Companies |
Looking for a particular Marketing General Incorporated employee's phone or email?
The Marketing General Incorporated annual revenue was $24.5 million in 2024.
Harold Maurer is the Managing Director, Account Services of Marketing General Incorporated.
66 people are employed at Marketing General Incorporated.
Marketing General Incorporated is based in Alexandria, Virginia.
The NAICS codes for Marketing General Incorporated are [5418, 54186, 541, 54].
The SIC codes for Marketing General Incorporated are [733, 73].