Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.
Blue ocean strategy, created by world-renowned professors Chan Kim and Renée Mauborgne, is a new way of thinking, a movement away from a competitive mindset.
BOOKS:
Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Shift, Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth
AUTHORS:
Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and the authors of the New York Times Bestseller Blue Ocean Shift and the 4 million copy global bestseller Blue Ocean Strategy. In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication. In 2019, they were named the #1 Management Thinkers in the World by Thinkers50.
Synergy Marketing is an aggressive, well-established Minneapolis based sales organization representing manufacturers and marketers of products to:
■ Mass Merchants
■ Home Centers
■ Grocery
■ Hardware / Automotive
■ .com Merchants / Mail Order
Synergy Marketing has been partnering with top manufacturers to launch and build brands with National Retailers for over 30 years. Our dedicated team of professional sales executives, business analysts and support staff have the expertise necessary to develop and maintain critical relationships, support growth and stay ahead of advancing system technologies.
Contact us today for more information:
Phone (763) 559-1974
info@synergymarketing.com
Synergy Marketing, Inc.
13801 Industrial Park Blvd
Minneapolis, MN 55441
At MarketSense we combine Data, Marketing & Analytics to help our clients grow. Based in Seattle, MarketSense works with organizations across the United States enabling them with the tools and intelligence they need to outpace their competition.