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Mark Willard Location
Detroit, MI, US
Mark Willard Work
SVP and Vertical Lead | Financial Services and Auto @ (January 2025 - Present)
Senior VIce President - Brand Solutions @ (April 2022 - April 2025)
President @ Heliotrope Insights LLC/ Adorant Group LLC (December 2015 - April 2025)
President Phoenix CX @ (January 2018 - August 2022)
Executive Vice President @ (September 2016 - August 2022)
Managing Director Financial Services division @ Market Strategies International (January 2006 - November 2015)
Executive Vice President @ Research International (January 2001 - January 2006)
Executive Vice President @ Research International USA (January 2001 - January 2006)
Managing Director @ Willard & Shullman Inc. (September 1986 - March 1998)
President @ Willard Research, Inc. (January 1982 - August 1986)
Mark Willard Education
Hofstra University
Bachelor's degree (Psychology)
1976-1980
Mark Willard Skills
Segmentation
Market Research
Customer Insight
Marketing Research
Advertising Research
Consumer Insight
Quantitative Research
Focus Groups
Primary Research
Consumer Behaviour
Analytics
Questionnaire Design
Survey Design
Brand Equity
Qualitative Research
Competitive Intelligence
Business Insights
Product Development
Financial Services
Survey Research
Ethnography
Online Research
Measurements
Finance
Microsoft Excel
Financial Reporting
Mark Willard Summary
Mark Willard, based in Detroit, MI, US, is currently a SVP and Vertical Lead | Financial Services and Auto at MarketCast. Mark Willard brings experience from previous roles at MarketCast, Heliotrope Insights LLC/ Adorant Group LLC and Phoenix Marketing International. Mark Willard holds a 1976 - 1980 Bachelor's degree in Psychology @ Hofstra University. With a robust skill set that includes Segmentation, Market Research, Customer Insight, Marketing Research, Advertising Research and more. Mark Willard has 2 emails and 3 mobile phone numbers on RocketReach.
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