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Mark Rothwell Location
Madison, WI, US
Mark Rothwell Work
2024 -now Chief Marketing Officer @
2024 -2024 Digital Marketing Adjunct Professor @ Milwaukee School of Engineering (Radar School of Business)
2023 -2024 President and Founder @ The Brand Matters
2019 -2022 Vice President of Marketing @
2016 -2019 AVP, Brand and Consumer Marketing @
2015 -2016 Principal Consultant @ The Brand Matters
2013 -2015 Vice President Product Marketing @
2008 -2013 VP, Marketing and Communications @ Dean Health System
2007 -2008 Director, Brand Management @
2002 -2007 Director of Marketing Communications @
2000 -2002 Sr. Brand Manager-Miller High Life and Brand Manager-Miller Lite @
1997 -2000 Brand Manager-Sprite and Associate Brand Manager-Fruitopia @
1994 -1997 OSCAR MAYER: Assistant Brand Manager (Alternate Channels) and Assistant Brand Manager-Lean Slice Pak @ Kraft Foods Group
Mark Rothwell Education
University of Wisconsin-Madison - School of Business
MBA (Product Management)
1992-1994
University of Wisconsin-Stout
BS (Hotel/Restaurant Mgmt)
1984-1989
Mark Rothwell Skills
Social Media Marketing
Partner Relationship Management
Market Analysis
Communication
Insurance Marketing
Digital Marketing Channels
Strategy
Marketing Strategy
Cross-functional Team Leadership
Marketing Communications
Integrated Marketing
Brand Management
Leadership
Management
Strategic Partnerships
Brand Development
Strategic Planning
Retail
Marketing
Marketing Research
Marketing Management
FMCG
Team Building
Product Management
Analytics
Customer Insight
Budgets
Product Marketing
Coaching
Change Management
Program Management
CRM
Market Planning
Sales
Strategic Planning and Forecasting
Team Leadership
Revenue and Profit Growth
Crisis Communications
Relationship Building
Project Management
Earned Media Strategies
Internal & External Communications
Process Improvement
Collaborative Problem Solving
Brand Health Tracking
Team
Culture Change
Business Process Improvement
Market Research
Customer Relationship Management (CRM)
Integration
Customer Service
Internal and External Communications
Cross Functional Team Leadership
Customer Relationship Management Crm
Customer Relationship Management
Mark Rothwell Summary
Mark Rothwell, based in Madison, WI, US, is currently a Chief Marketing Officer at Growth Verticals. Mark Rothwell brings experience from previous roles at Milwaukee School of Engineering (Radar School of Business), The Brand Matters, WPS Health Solutions and American Family Insurance. Mark Rothwell holds a 1992 - 1994 MBA in Product Management @ University of Wisconsin-Madison - School of Business. With a robust skill set that includes Social Media Marketing, Partner Relationship Management, Market Analysis, Communication, Insurance Marketing and more. Mark Rothwell has 2 emails and 1 mobile phone numbers on RocketReach.
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