MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and simplification of packaging. For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.
MUJI used this paper for its packaging and labels. The ensuing products are remarkably pure and fresh. In notable contrast to the prevailing over-embellished products in the marketplace, MUJI's products both won great appreciation and sent shock waves not only through Japan but across the entire world.
Mujirushi Ryohin, MUJI in Japanese, translates as "no-brand quality goods."
MUJI's goal is to give customers a rational satisfaction, expressed not with,
"This is what I really want" but with "This will do." "This is what I really want" expresses both faint egoism and discord while "This will do" expresses conciliatory reasoning.
We have been credited with being "resource-saving", "low-priced", "simple", "anonymous" and "nature-oriented".
There are more than 1,000 MUJI stores around the world carrying more than 7,000 items ranging from clothing and household goods to food and even houses.
But the foundation of our ideology hasn't changed since the day we were conceived; like the compass that points due North, we continue to orient ourselves to the basis and universality of daily life.
In the everchanging natural landscape and flow of life, we move, we change, and we grow. We thrive and reflect in surroundings of peace and beauty, finding new inspiration, creativity and energy for embracing yet another day. Allowing ourselves to be exactly who we are, live how we desire and love who we want to love.
Our collection is inspired by the vivid Scandinavian nature that surrounds us with the changing seasons, comforting earth-toned colours, crafted details and natural materials. All designed to create calm, luxurious and beautiful spaces.
Every product is designed to last for generations and is made by hand by some of Europe’s finest manufacturers. Crafted from nature’s best and most durable materials with the beautiful changing seasons as captivating backdrops.
Welcome to Bolia.
HAY est une entreprise de design innovante qui crée des meubles, des luminaires et des accessoires de haute qualité et démocratiques avec les plus grands designers du monde.