Marcus and Muse Information

Marcus and Muse, founded by Aaron Foley, is a strategic consultancy specializing in programmatic advertising and digital monetization. With over 15 years of experience at the intersection of ad tech, revenue optimization, and operational leadership, Aaron partners with publishers, platforms, and technology providers to navigate the complexities of the programmatic ecosystem. With a deep specialization in Connected TV (CTV) monetization, Marcus and Muse helps clients design and execute scalable, high-impact programmatic strategies. Drawing on expertise with leading platforms across DSPs and SSPs the consultancy provides guidance on demand integrations, ad tech infrastructure, and revenue growth. Beyond technology, Marcus and Muse is built on a foundation of strategic leadership—developing high-performing teams, refining operational processes, and fostering cross-functional collaboration to drive sustainable success. Whether optimizing programmatic channels, streamlining demand partnerships, or advising on the next phase of digital strategy, Marcus and Muse delivers a results-driven approach tailored to each client's unique needs.