Marcel's Competitors

Phil Romano founded Macaroni Grill on a simple belief. He set out to create a restaurant inspired by his grandfather’s kitchen in upstate New York, where the cuisine was rooted in Italian tradition, but the emphasis was on a place family could gather and have a great time over food made with the finest of ingredients. He focused on the little things and that quality is still engrained in our culture 30 years later. It’s a belief that that every tiny detail enhances our Guests’ experience and separates our restaurants from others. We know that without our Guests we do not exist, therefore our team at every level takes immense pride in their part of creating the best Guest experience in the industry. From building our relationships with the small Italian vendors we work with, to carefully selecting the ingredients for our meals and maintaining a spotless house for our guests, we go the extra mile to create memorable connections at the table. Our team lives the beliefs that make us the #1 Italian restaurant chain in the nation.

Dolce Vita began as a dream drafted on a cocktail napkin. Founded in 2001 on New York City’s Lower East Side, the brand’s name is an homage to our founders’ favorite bar from their days studying in Italy. Since those days, we’ve stayed true to our roots in New York’s vibrant creative epicenter while broadening our horizons and always allowing our wildest dreams to dictate the next step. Today, every Dolce Vita collection is designed for the fearless – the dreamers, the tastemakers, and the confident individuals who inspire us every day.